Do what is right, respect and
include people as they are, valuing and
learning from differences.
Peoples’ safety and health come first,
before results.
This nonnegotiable core value guides our
conduct inside and outside of the company.
Sincerity, transparency and
kindness strengthen our
relationships and create space for
individual and collective growth.
Be close to customers and
understand their real needs to
guide our processes and decisions.
Cultivate trusting relationship
and teamwork. Work with
simplicity to create agile and
uncomplicated solutions.
Act with accountability and
responsibility, to achieve our goals –
regardless of roles and positions.
Uncertainty is part of the business.
Learning from our experiences is
what will make us evolve, as part
of the innovation journey.
Achieve excellent results, in line
with our long-term vision and
entrepreneurial essence.
Each of us must contribute to
the development of people,
the environment and the
communities where we operate.
United Materials
Superior Materials
Prairie Materials
Matériaux de construction Canada
VC Global